In the world of luxury real estate, few forces shape a community's desirability more powerfully than bold, transformative investment. And right now, Reno is on the verge of one of its most exciting developments in decades — a walkable, mixed-use sports and entertainment district that will redefine an entire corridor of the city.
Introducing The Boulevard Reno
In April 2026, Reno Pro Soccer submitted formal project entitlements to the City of Reno for a sweeping 28-acre redevelopment at the corner of Kietzke Lane and Peckham Lane, just east of the Atlantis Casino Resort. The project, totaling an estimated $350 million, would transform the former Jones West Ford dealership site and an adjacent strip mall into a vibrant, pedestrian-focused
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