What makes Reno so special?

Midsize cities in the U.S. are seeing a renaissance as people from large metro areas are getting sick of the hustle and bustle by putting down roots in smaller cities like Reno, Nevada. Compared to big cities, you’ll find better priced housing, improved quality of life, and business opportunities galore. What is the secret of the Biggest Little City that makes it such a great place to settle down? We have five great reasons why!

1. YES to Business and Jobs; NO to Income Tax.

Just three short years ago, Tesla opened its Gigafactory and employed over 5,000 people. Soon after, other large companies followed suit like Apple, Switch, Microsoft, Intuit, and Patagonia. This movement created thousands of jobs for all

Northern Nevada has earned big headlines in the news as a major tech hub, but is it really the next Silicon Valley?

Image courtesy of the Reno-Sparks Chamber of Commerce

Particularly since Tesla began construction on its Gigafactory, Reno has had national headlines pegging it as the newest Silicon Valley. Lately, they’ve sounded something like this:

“For decades, the city was a gambling mecca. But when casinos fell on hard times, Reno struggled. The city has reinvented itself as a tech hub, thanks to recent arrivals like Tesla.”

That clip came from CBS This Morning as they touched on Reno’s economic improvements. And they are right – many big names in tech have moved, or expanded to northern Nevada in recent time including Apple, Switch

Reno has been compared to Silicon Valley, however three successful startups explain why they favor the biggest little city.

Rising rents and crowded freeways have put tension on the American Dream in the Bay Area. Tech giants have staked their claim in the region and are enticing not only startups, but talented people who are striving for something more. U.S. Census data taken in the Bay Area showed an emigration in 2016. Educated tech workers are moving out of the area and many of them are coming here to Reno.

VentureBeat talked to three Reno startups about their growth outside of the tech metropolis of Silicon Valley.

TrainerRoad

Nate Pearson founded TrainerRoad on the simple idea that he was a broke college grad who couldn’t pay