The Boulevard Reno: A $350M Sports & Entertainment District is Coming to Reno

In the world of luxury real estate, few forces shape a community's desirability more powerfully than bold, transformative investment. And right now, Reno is on the verge of one of its most exciting developments in decades — a walkable, mixed-use sports and entertainment district that will redefine an entire corridor of the city.

Introducing The Boulevard Reno

In April 2026, Reno Pro Soccer submitted formal project entitlements to the City of Reno for a sweeping 28-acre redevelopment at the corner of Kietzke Lane and Peckham Lane, just east of the Atlantis Casino Resort. The project, totaling an estimated $350 million, would transform the former Jones West Ford dealership site and an adjacent strip mall into a vibrant, pedestrian-focused destination unlike anything Northern Nevada has seen before.

What's Being Built

The Boulevard Reno is designed as a cohesive, walkable district with sports at its core. Here's what's planned for our community:

A 6,000-Seat Professional Soccer Stadium 
The centerpiece of the development is a soccer venue with more than 6,000 seats that will serve as the permanent home of Reno's new United Soccer League Championship franchise, Reno Pro Soccer, set to begin play in 2028. The stadium will feature suites, club seating, and flexible community event space.

Hotel, Casino & Community Space
The hotel-casino will feature more than 300 guest rooms, a boutique gaming floor, and a full-service sportsbook, all operated by local casino veteran Dean DiLullo of the Carson Nugget. The development will also provide flexible community spaces for events, meetings, and gatherings, along with more than 1,200 parking spaces to support accessibility.

Electric Avenue: An Open-Air Retail & Dining Village 
The retail component features 55,000 square feet of curated restaurant, bar, and shop space centered on a public plaza called Electric Avenue. One anchor building alone will house two restaurants, two bars, three retail spaces, and a team store.

What This Means for the Reno-Tahoe Region

This development is more than a stadium — it's a statement and a long-term investment in our community. For those who live, invest, or are considering relocating to the Reno-Tahoe area, The Boulevard Reno represents exactly the kind of momentum that elevates a community's long-term value and lifestyle appeal.

1. A New Anchor for South Reno's Growth Corridor 
   The Kietzke-Peckham intersection has long been an underutilized stretch anchored by big-box retail. This project reimagines that space entirely, replacing surface parking lots and aging strip malls with a walkable destination that attracts visitors, residents, and economic activity year-round. For luxury buyers eyeing neighborhoods in South Reno like Montreux, ArrowCreek, and the Mount Rose Corridor, having a world-class entertainment hub just minutes away only adds to the areas’ appeal.

2. Infrastructure Investment as a Market Signal 
   A $350 million private investment signals deep confidence in Reno's economic trajectory. Combined with the $650 million airport expansion currently underway, the redevelopment of the former Harrah's Reno property, and continued tech-sector growth, The Boulevard Reno is another piece of a larger picture: Reno is maturing into a genuine destination city — and the luxury real estate market reflects that.

3. Over 1,100 New Jobs for Our Community 
   Reno Pro Soccer projects the development will generate more than 1,100 new jobs — a meaningful boost for the local economy that extends well beyond game days. From hospitality and retail to construction and operations, these are lasting careers that strengthen the fabric of our community. For residents and prospective buyers alike, a thriving local job market translates directly into neighborhood stability, increased demand, and long-term property value growth.

4. Professional Sports Return to Reno 
   Reno had a beloved professional soccer team, Reno 1868 FC, before the pandemic shuttered it in 2020. Its return through the USL Championship in 2028 brings with it renewed civic pride, local identity, and the kind of community energy that makes a city feel alive. For buyers relocating from larger metros, the presence of professional sports — alongside the outdoor lifestyle and Nevada's favorable tax environment, makes the value proposition even more compelling.

5. "By Locals, For Locals" — A Community-Driven Vision 
   Reno Pro Soccer Co-Founder and CEO Wendy Damonte has been clear: "This is about building something lasting for our community. It's by locals, for locals — a place where people can come together to celebrate, connect, and experience the best of Reno year-round." That spirit of local ownership and investment resonates deeply in a market where residents and buyers alike are increasingly drawn to authenticity and community character.

As Reno continues to evolve with landmark investments in infrastructure, sports, entertainment, and hospitality, there has never been a better time to explore what this region has to offer. The Boulevard Reno is just one more chapter in a compelling growth story. 

Whether you're drawn to the mountain views, the Nevada lifestyle, or the investment opportunity, Sullivan-Neal Luxury Real Estate is here to help you navigate every step of the way.

Led by Brooke Sullivan and Heather Neal, Nevada's #1 team, we bring unmatched local expertise, strategic insight, and a genuine passion for this community to every client relationship. If you're ready to explore what's possible in Reno-Tahoe, we'd love to connect.