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Reno-Tahoe has been chosen by the largest U.S. Bicycle Industry Trade Show as its new home.

Interbike is America’ leading cycling trade show and has recently created its very own Interbike Marketweek. The consumer festival will begin with a weekend getaway at the breathtaking Northstar California Resort in Lake Tahoe, followed by a trade-focused OutDoor Demo and moving into the Interbike trade show which will take place in Reno.

“We’re extremely excited about this move for a multitude of reasons,” said Pat Hus, Vice President of Interbike. “For the first time in a very long time, we’ve been able to hit the reset button on Interbike and OutDoor Demo and give the industry something new and fresh that we couldn’t do in our previous locations. With

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