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Reno has repainted its image and now it’s challenging Silicon Valley with its attractive business structure.

“There was only one place to go, and that was up,” said Reno Mayor Hillary Schieve.

In 2011, unemployment peaked at nearly 14% when Governor Brian Sandoval signed a law aiming to diversify the state’s economy. He recognized that gambling wasn’t enough to support the state’s economy and a sustainable workforce.

Reno has scored some big wins, starting with a new, highly automated factory run by Ardagh Group SA. The factory produces 3.5 million cans of tomato paste and other food products in just one day. In 2014, Tesla chose Reno out of six other locations to build its greatly anticipated Gigafactory. The Gigafactory is the largest in

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