Reno's Entertainment Scene about to go Sky High

An impressive new event amphitheater is coming to Northern Nevada that will entertain thousands.

Marnell Gaming, the parent company of the Nugget Casino Resort in Sparks, NV announced an outdoor entertainment center with nearly 9,000 seats. The project should be completed by this summer, which was further solidified by the inking of deals with the likes of Toby Keith and Lady Antebellum. The Sparks Planning Commission approved the facility by unanimous vote on January 3.

“This new amphitheater is another step in Marnell Gaming’s commitment to reinvest not only in the Nugget, but downtown Sparks,” said Anthony Marnell III, in a press release. “It will give the Nugget the ability to bring even more top name entertainment to Sparks for locals and visitors to enjoy.”

The Nugget’s General Manager, Mark Sterbens, is confident that the Reno-Sparks metro area has the market to fill those thousands of seats come summer. The question has popped up about the size of the amphitheater in the heart of downtown Sparks and whether there is enough room. Marnell is confident enough to invest roughly $6.2 million on the project, dubbed “The Nugget Event Center”.

The events center will be a welcome addition to Victorian Square, along with its growing number of apartments, restaurants and boutique retail shops. Adding this amenity could be a game changer for the Sparks area and add an attractive opportunity for the area’s growing population.

Toby Keith will open the star-studded lineup on June 15, a popular country artist with a wide audience in Reno-Sparks and even Lake Tahoe. Hank Williams Jr. follows up on August 3, with Lady Antebellum close behind on August 17. Marnell is hard at work booking even more acts to fill the warmer months. Tickets for acts will be announced and available on the Nugget website very soon. The plan is to include 10 high-profile concerts per year, the number the city permitted for the venue.

In addition to the concerts, the events center will host existing outdoor events like the Nugget Rib Cook-Off, Hot August Nights and Star Spangled Sparks.

“We feel good about the local base, and our proximity with Sacramento means we have a good chance of having high occupancy in our shows,” Sterbens said. “We’re paying for top entertainers and we expect them to draw.”

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